The ubiquitous nature of T-shirts has continuously evolved throughout history. Initially, the garment was traditionally appreciated for its convenience. But now, that’s changed. What we choose to wear on our backs carries greater meaning for both ourselves and those who surround us.
Today, designers are eager to bridge the gap between fashion and identity. They are inspired by curiosity, emotions, and experiences to create T-shirts that make it easy to stay real. Postmodern society also encourages men to push the boundaries of normcore clothing, choosing meaningful items instead. When this is possible, it’s easier to enjoy a lifestyle with unabashed freedom. But perhaps most notably, T-shirts can reflect shifts in a social context. They may look stylish, but their real power is in their ability to jumpstart conversations.
Today’s generations can attest to the importance of awareness which is often described as “woke.” It’s used to recognize societal oppression, political issues and more. Many people use the word to show they’re consciously awake. This idea of conscious awareness relates to T-shirts that exude purpose and meaning. The concept also reminds individuals that they can positively influence the world, and in turn, the world can positively influence them, too.
When we live in clothes that inspire us to stay consciously awake, we say no to negative experiences and yes to positive ones instead. It’s also about embracing radical freedom. For you, this might mean kick-flipping your skateboard, sipping craft beer with a new friend, quitting your job to start your own company, checking the time on your watch instead of your phone and taking time to study that abstract painting. Practice this. Eventually, you’ll realize there’s more to life than what you see in front of you.
VV Sveglio’s new Woke T-shirts embody a feeling of unparalleled freedom and awareness that you’ll appreciate before trying one on. After all, you don't need to ride the ocean’s waves to understand the allure of surfing. These are incredibly comfortable T-shirts that are looser at the top and taper down to the bottom. You can check them out by clicking here.